Nike filed a trademark infringement lawsuit on Monday against the company that collaborated with rapper Lil Nas X on a customized version of a Nike shoe known as the “Satan Shoe.”
The “Old Town Road” artist worked with streetwear company MSCHF to release the shoes on Monday, according to NBC. The shoes are modified Nike Air Max 97s decorated with a pentagram pendant and a reference to Luke 10:18, a verse about Satan’s fall from heaven. The shoes also contain a drop of human blood inside the sole, drawn from members of the MSCHF team. All 666 pairs of the modified Nikes, priced at $1,018 each, sold out shortly after going on sale.
Lil Nas X tweeted about the news with a short clip from the cartoon “Spongebob Squarepants,” where Squidward says, “I was just kidding…you guys know I was just kidding, right?” The release of the Satan Shoes coincides with Lil Nas X’s latest single, “Montero (Call Me By Your Name),” and its accompanying music video. In the video, Lil Nas X is seduced out of what appears to be the Garden of Eden, falls into hell, and gives the devil a lap dance.
Nike’s trademark infringement suit against MSCHF (Lil Nas X was not named as a defendant in the complaint) comes after many believed it was involved with the Satan Shoes, despite the company releasing a statement over the weekend saying it had nothing to do with the manufacture or sale of the sneakers.The lawsuit argues that Nike must maintain control over its brand “by setting the record straight” on what products bear its distinctive “SWOOSH” logo. “In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the lawsuit stated.
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ENTERTAINMENT EDITOR: CONNOR KMIECIK
PHOTO CREDITS: ROLLING STONE